Following an ideation session with a fantastic group of people, this was one of the projects we all agreed we should try to get traction with.  We all increasingly live in a World where divisions, polarisations, and negative feeds dominate all lines of communication.  Platforms like Facebook and Twitter thrive on negativity, and it's been proved time and time again that negative click bait is far more engaging, therefore prolific, than positive stories.

We discussed the need for positive endorphins in our lives: as a counterbalance to the popularity of negativity.  The complexities, and emotional hardships that are inevitable in all of our lives are often lacking in the Yin to that Yang.  The group discussed the best antidote to stress, depression, doubt, etc, etc, is a genuine caring hug.

We discussed what triggers positive endorphin release, the different types of endorphins, and how we can limit the negative emotions, or at least counter balance them with positive ones.

The myriad of hormones that course round our bodies control, and influence, so much of who we are, how we feel, and what we do.  When someone likes one of your posts on Facebook, for instance, it releases some positive hormones.  If they love it, even more.  This has been the biggest driver in Facebook's success: people become addicted to the dopamine this attention brings, so are often, or constantly, checking for new likes.  The same can be said for becoming embroiled in negative threads too.  Our adrenaline and noradrenaline have us all revved up for War.  Our Ego bangs out retorts on the keyboard, while growing audiences watch these debacles unfold.

Our hormone responses are what marketers are really looking to connect with, and control. It's the goal for their, their clients, continued benefit, often at the expense of your health.

All our ideation sessions seemed to culminate in using technology to build physical, in-person communities.  Which is how we’ve existed, thrived, for millions of years.  So this is a digital platform to not only learn how to respectfully understand, discuss and accept all our differences, but to build real supportive, multicultural, all gender, cross-religion and multi/coalition-political communities.

Our ultimate goal is to change the World.

Please join us, comment, participate, or just feel better.